![]() The business profile will allow two-way communication with customers. This will allow people to easily identify your business by its category and find details such as location, website, working hours etc. Then a unique entry for your business with relevant information visible to customers that are communicating with you will be created by WhatsApp. ![]() To get access, businesses have to submit their brand for consideration on Īfter access is granted, a Business Profile has to be created. In the UAE alone, there are just a handful of businesses that have been granted access. The Whatsapp API for Business is now allotted to very few companies. ![]() As of now, it is in limited public preview and so one needs to first understand how it works, how it can be relevant to a business, and how it can be turned into a fruitful advertising platform. The newly launched Whatsapp Business API could very well change the landscape of marketing in the UAE as a business messaging channel. For businesses it was an inaccessible opportunity owing to the ad-free promise the app had made – until now. Whatsapp is undeniably the most used app of all times. ![]()
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